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Apple

A collection of 12 issues

Facebook, the Metaverse and Building Bridges

Facebook is all in on the metaverse. Or at least "OUR vision" for the metaverse. But they're not the only game in town, and it's up to the rest of us to decide who should own the toll roads connecting the metaverse.

Apple Spring Loaded: AR Foundations?

With Apple rolling out new products, it's tempting to look for hints of coming glasses. But the bigger picture is an approach to products which has become as tight and seamless as an iMac bezel.

Apple Is In No Rush To Change The World

Apple will reinvent itself. But will it happen in a single "big bang" moment at WWDC, with new devices and a new vision for how computing works? Not so fast.

Apple Launches An AR Cloud (Selectively)

Apple has launched an AR Cloud to allow precise location-based augmented reality experiences. But there’s a caveat: it’s only available in 5 US cities (Miami, LA, San Francisco, Chicago and New York). But at least Apple has put a stake in the ground: they are now officially an

Augmented Reality Turning Point

The summer of 2020 will be remembered for a lot of things. Augmented reality probably won’t be one of them. And yet if this was any other time, the hype machine would be clicking into high gear and we’d be hearing about waves of VC investments and reading

XR and the Metaverse: Privacy By Design

Innovative XR designs for privacy can be embedded in the glasses themselves. How these issues play out will give the Multiverse/Metaverse different "flavours" depending whose device you own.

Apple vs Oakley: Winning the Battle vs Winning the War

Apple has a tough hill to climb if it wants to win the war for the most valuable real estate there may ever be: your nose. Your glasses won’t just help you to see, they’ll be your gateway into the largest paradigm shift in computing since the mobile

Apple Glass Leak: Yes They're Glasses

Apple Glass is coming, with famed leaker Jon Prosser saying that, pending how Covid plays out, they may launch as soon as the last quarter of this year [https://www.youtube.com/watch?v=SfjSy6T4iE4]. The wearable devices won’t, however, be available for purchase until the last part of

Standards for Augmented Reality and the Spatial Cloud: A Long Wait?

Matt Miesnieks, former co-founder and CEO of 6D.ai, thinks it will take time for the spatial computing industry to adopt the standards being pursued by the Open AR Cloud Association and the more open ecosystem providers like Google.. “We used to joke that standards are for the losers,” said

Apple Glasses Could Take Photos Without a Camera

Apple Glasses could take photos. But they might not have a camera. The ‘design brief’ for the new wearable device ISN’T to create augmented reality glasses [https://shodu.net/apple-doesnt-care-about-augmented-reality-heres-why/] , but to a) disrupt EYE GLASSES (a $138B market) and b) simply create a pair of glasses that are