Apple

Jul
27
Facebook, the Metaverse and Building Bridges

Facebook, the Metaverse and Building Bridges

Facebook is all in on the metaverse. Or at least "OUR vision" for the metaverse. But they're not the only game in town, and it's up to the rest of us to decide who should own the toll roads connecting the metaverse.
5 min read
Apr
21
Apple Spring Loaded: AR Foundations?

Apple Spring Loaded: AR Foundations?

With Apple rolling out new products, it's tempting to look for hints of coming glasses. But the bigger picture is an approach to products which has become as tight and seamless as an iMac bezel.
2 min read
Apr
13
Apple Is In No Rush To Change The World

Apple Is In No Rush To Change The World

Apple will reinvent itself. But will it happen in a single "big bang" moment at WWDC, with new devices and a new vision for how computing works? Not so fast.
5 min read
Jun
22
Apple Launches An AR Cloud (Selectively)

Apple Launches An AR Cloud (Selectively)

Apple has launched an AR Cloud to allow precise location-based augmented reality experiences. But there’s a caveat: it&
4 min read
Jun
12
Augmented Reality Turning Point

Augmented Reality Turning Point

The summer of 2020 will be remembered for a lot of things. Augmented reality probably won’t be one
3 min read
May
24
Apple vs Oakley: Winning the Battle vs Winning the War

Apple vs Oakley: Winning the Battle vs Winning the War

Apple has a tough hill to climb if it wants to win the war for the most valuable real estate
9 min read
May
19
Apple Glass Leak: Yes They're Glasses

Apple Glass Leak: Yes They're Glasses

Apple Glass is coming, with famed leaker Jon Prosser saying that, pending how Covid plays out, they may launch as
3 min read
May
13
Standards for Augmented Reality and the Spatial Cloud: A Long Wait?

Standards for Augmented Reality and the Spatial Cloud: A Long Wait?

Matt Miesnieks, former co-founder and CEO of 6D.ai, thinks it will take time for the spatial computing industry to
7 min read
May
11
Apple Glasses Could Take Photos Without a Camera

Apple Glasses Could Take Photos Without a Camera

Apple Glasses could take photos. But they might not have a camera. The ‘design brief’ for the new
6 min read
May
10
Apple Doesn't Care About Augmented Reality: Here's Why

Apple Doesn't Care About Augmented Reality: Here's Why

Apple Glasses aren’t being made for augmented reality. Apple just doesn’t care. But the reason they&
10 min read