Apple Spring Loaded: AR Foundations?
With Apple rolling out new products, it's tempting to look for hints of coming glasses. But the bigger picture is an approach to products which has become as tight and seamless as an iMac bezel.
Apple Is In No Rush To Change The World
Apple will reinvent itself. But will it happen in a single "big bang" moment at WWDC, with new devices and a new vision for how computing works? Not so fast.
Apple Launches An AR Cloud (Selectively)
Apple has launched an AR Cloud to allow precise location-based augmented reality experiences. But there’s a caveat: it&
Augmented Reality Turning Point
The summer of 2020 will be remembered for a lot of things. Augmented reality probably won’t be one
Apple vs Oakley: Winning the Battle vs Winning the War
Apple has a tough hill to climb if it wants to win the war for the most valuable real estate
Apple Glass Leak: Yes They're Glasses
Apple Glass is coming, with famed leaker Jon Prosser saying that, pending how Covid plays out, they may launch as
Standards for Augmented Reality and the Spatial Cloud: A Long Wait?
Matt Miesnieks, former co-founder and CEO of 6D.ai, thinks it will take time for the spatial computing industry to
Apple Glasses Could Take Photos Without a Camera
Apple Glasses could take photos. But they might not have a camera. The ‘design brief’ for the new
Apple Doesn't Care About Augmented Reality: Here's Why
Apple Glasses aren’t being made for augmented reality. Apple just doesn’t care. But the reason they&