augmented reality

May
03
For Many, Driving a Car Will Be Their First Visit to the Metaverse

For Many, Driving a Car Will Be Their First Visit to the Metaverse

Driving a car may be the first introduction to the Metaverse for a lot of people. The combination of technologies being poured into self-driving cars, and their role as a moving media platform puts driving ahead of other contenders.
5 min read
May
02
Augmentation, the Metaverse and the Magic Circle

Augmentation, the Metaverse and the Magic Circle

We are in a time of profound change. And one of those shifts is in the digitization of everything. Augmented/virtual/synthetic realities are markers in a much larger shift: the digitization of the entire human experience.
13 min read
Apr
13
Apple Is In No Rush To Change The World

Apple Is In No Rush To Change The World

Apple will reinvent itself. But will it happen in a single "big bang" moment at WWDC, with new devices and a new vision for how computing works? Not so fast.
5 min read
Sep
12
Scan Everything: Building the Infrastructure for Augmented Reality

Scan Everything: Building the Infrastructure for Augmented Reality

Everything is being scanned. From avocados to Amsterdam, from your living room to the local park, it has become easier than ever to take 3D snapshots of physical things.
6 min read
Jun
16
Snapchat Is The World's Leading Augmented Reality Company

Snapchat Is The World's Leading Augmented Reality Company

For this week at least, Snapchat is the world’s leading augmented reality (AR) company. They’ve taken
7 min read
Jun
12
Augmented Reality Turning Point

Augmented Reality Turning Point

The summer of 2020 will be remembered for a lot of things. Augmented reality probably won’t be one
3 min read
Jun
10
Unplug: Getting Away from Augmented Reality

Unplug: Getting Away from Augmented Reality

The engine sputtered to a stop in the middle of the St. Lawrence River. The current here was fast and
3 min read
May
28
Points of Light: AWE and Augmented Reality

Points of Light: AWE and Augmented Reality

THE AWE conference comes at a good time. We’ve been working in our bubbles for too long. It&
4 min read
May
25
Unreal 5 & The Augmented Reality Roadmap

Unreal 5 & The Augmented Reality Roadmap

The Internet was left gasping for breath after a preview of Unreal 5. As a peek at what will be
9 min read
May
24
Apple vs Oakley: Winning the Battle vs Winning the War

Apple vs Oakley: Winning the Battle vs Winning the War

9 min read